Available for B2B SaaS RevOps Projects

Your B2B SaaS revenue system
is leaking.

Most founders between $1M–$10M ARR lose pipeline from the same 3 places — broken routing, bad CRM data, and zero attribution. I rebuild the system underneath so the pipeline number finally tells the truth.

Book a Free 20-min Teardown → See Services

Working with B2B SaaS teams in US · UK · CA · AU

250K+
CRM Records Managed
$20M+
Pipeline Visibility Built
100+
Automations Shipped
6+
Years in GTM & RevOps
📋
Full RevOps Diagnostic
Complete 7-layer HubSpot audit. Full findings doc + 90-day roadmap + 45-min Loom walkthrough + 30-min follow-up call.
Fixed scope · 10-day delivery
🔧
60-Day Revenue System Rebuild
End-to-end HubSpot rebuild. Routing, scoring, attribution, outbound integration (Clay + Apollo + Instantly). Fixed scope, fixed price.
Fixed-scope engagement
🤝
Ongoing RevOps Partnership
Fractional RevOps retainer. Weekly calls, async access, monthly performance reviews, continuous optimization. 3-month minimum.
Limited monthly partnerships
Previously built RevOps systems at
SMS-Magic INSIDEA Xpedeon

The Problem

Where revenue disappears — and why it stays hidden

Most B2B SaaS companies between $1M–$10M ARR are leaking pipeline from the same 3 places. The problem is not the product, the team, or the market. It is the system underneath.

01
Pipeline Blindness
HubSpot shows one number. Your gut says another. Deal stages do not reflect reality. Close dates are set once and never updated. Forecast is built on assumptions, not data.
You present a pipeline number to your board that you are not confident in. Deals slip without warning. Decisions get made on gut feel, not data.
02
The Lead Black Hole
Leads come in through forms and ads then disappear. No routing automation. No lifecycle tracking past the form fill. Reps work what they remember, not what actually came in.
You are spending on acquisition with zero attribution to show for it. Marketing and Sales blame each other. Neither has the data to prove anything.
03
CRM Nobody Trusts
Reps update HubSpot just enough to keep their manager off their back. Activity is not logged. Pipeline reviews become storytelling sessions rather than data-driven decisions.
You are managing a sales team with broken instruments. You do not know what you do not know — until a deal ghosts and nobody had followed up in three weeks.

How We Work Together

Start where you are.
Scale as you grow.

Three ways to engage. Start with the audit to see exactly what is broken — most clients convert to a rebuild or retainer after delivery.

Start Here
📋
Full RevOps Diagnostic
$2,500
10 days · Complete 7-layer audit
The complete picture. Every layer of your revenue system examined — data, routing, pipeline, attribution, automation, reporting, and outbound integration. Delivered in 10 days with a full findings doc, 90-day roadmap, and Loom walkthrough.
  • Full 7-layer HubSpot audit (all layers, no shortcuts)
  • 30+ findings documented (traffic-light coded)
  • 90-day fix roadmap prioritised by impact and effort
  • 45-minute Loom walkthrough of every finding
  • 30-minute follow-up call post-delivery
Start with the Diagnostic →
🔧
60-Day Revenue System Rebuild
$8,000–$12,000
60 days · Fixed scope, fixed price
I rebuild your entire revenue infrastructure from the foundation up. HubSpot, routing, scoring, attribution, outbound integration, dashboards — working system at the end, not a deck of recommendations.
  • HubSpot rebuilt end-to-end (lifecycle, properties, pipelines)
  • Lead routing automation with SLA tracking and alerts
  • Lead scoring model (fit + intent + negative scoring)
  • Outbound: Clay to Apollo to Instantly to HubSpot
  • 3 dashboards your team actually trusts
  • Notion SOP library + Loom training videos
  • 30-day post-engagement support call
Let's talk about a rebuild →
🤝
Ongoing RevOps Partnership
$3,500–$5,000/mo
3-month minimum · Async + weekly
Fractional RevOps for teams that need continuous optimization — not just a one-time build. Strategy, execution, and a system that compounds over time.
  • Weekly 60-min strategy + execution call
  • Async Slack access (24-hour response time)
  • Up to 8 hrs/week of build and optimization work
  • Monthly RevOps performance review
  • Quarterly system audit + refresh
  • New automation builds as priorities shift
Discuss a retainer →

Not sure where to start? Book the free 20-min HubSpot teardown — I will screen-share your instance and tell you exactly what I would prioritise.

The Process

From broken to working —
in 60 days.

Every engagement follows the same proven sequence. The order matters — each layer depends on the one before it. Skipping ahead breaks everything downstream.

1
Days 1–2
Discovery
HubSpot access granted. Stakeholder interviews with founder, VP Sales, and CS lead. Baseline metrics pulled. Current state documented.
2
Days 3–10
Audit + Diagnosis
Full 7-layer audit. Every finding traffic-light coded. Priority matrix built. 90-day roadmap written. You see what is broken before we fix anything.
3
Days 11–50
Rebuild
Foundation then Routing then Scoring then Attribution then Reporting. In that order. Each layer depends on the one before it. I build it. You do not manage me.
4
Days 51–60
Handoff
Loom training videos. SOP library in Notion. All dashboards live. Your team knows how to use what was built. 30-day check-in call scheduled.

Fixed scope. Fixed price. No billing surprises. You know exactly what you are getting before you sign anything.

Why Me

What makes this
different.

There are thousands of RevOps consultants on LinkedIn. Here is what is actually different — and why it matters for your specific situation.

The MOps Edge
I came up through Marketing Ops — not Sales Ops
Most RevOps consultants came from Sales Ops. They understand pipelines but struggle with marketing automation, lifecycle logic, and attribution. I came up through Marketing Ops and layered the outbound stack on top. I understand both sides of the funnel — and I build systems where they actually connect.
Execution First
I build it — not a deck of recommendations
Most consultants deliver a strategy document and call it done. I deliver a working system. The routing is live. The scoring model is running. The dashboards are trusted. You do not hire another person to implement what I recommended — I am the person who implements it.
Modern Stack
CRM + outbound that actually talk to each other
I run the full modern outbound stack — Clay, Apollo, Instantly, Heyreach — and I integrate it cleanly into HubSpot. Your outbound activity shows up in your CRM. Pipeline from sequences is attributable. Most consultants only do CRM. Most outbound agencies do not touch CRM. I do both.
Global Experience
Multi-CRM, multi-region, multi-stack
HubSpot + Salesforce + Pardot + Zoho. BDR teams trained across India, UK, and the Middle East. 250K+ records managed. $20M+ pipeline visibility enabled. When your situation is complex — dual CRM, distributed team, multiple outbound tools — I have seen it before and built through it.

Core Expertise

What I actually build.

Not capabilities — deliverables. These are the specific systems I build inside every engagement.

🏗
HubSpot Architecture
Lifecycle stages, properties cleanup, pipeline structure, required fields, dedup — the foundation everything else depends on. Built right the first time.
⚡
Lead Routing & SLAs
Automated routing rules, territory and round-robin logic, speed-to-lead SLA tracking, breach alerts to manager. Leads stop dying in inbox black holes.
🎯
Lead Scoring Models
Fit score + intent score + negative scoring. Calibrated against closed-won data. MQL threshold set and enforced programmatically — not manually.
📡
Revenue Attribution
UTM hygiene, attribution model selection, source tracking across all channels, CAC by channel. Marketing finally proves what is driving revenue.
🔗
Outbound Integration
Clay enrichment to Apollo sequences to Instantly delivery to HubSpot logging. Outbound activity shows as pipeline, not a black box. Attribution closes the loop.
📊
Dashboards & Reporting
Marketing, Sales, and Executive dashboards built on clean data — not spreadsheet patches. Reports your team actually trusts and uses every week.

Tech Stack

Tools I actually use.

Not certifications to list — tools I have built production systems with across multiple companies and teams.

Modern Outbound Stack

Clay
Apollo
Instantly
Heyreach

CRM & Automation

HubSpot
Salesforce
Pardot
Zoho CRM
Zapier

AI & Intelligence

Claude API
Make.com
GPT-4

Analytics & Attribution

GA4
Google Tag Manager
Looker Studio

Data Enrichment

ZoomInfo
Clearbit
Lusha
Crunchbase

Advertising

LinkedIn Ads
Google Ads
Meta Ads

Experience

6 years of GTM systems —
built inside real companies.

Xpedeon
Marketing & RevOps Operations Lead
Jun 2025 – Present
  • Own end-to-end HubSpot CRM including lifecycle automation, lead routing, and campaign automation
  • Built and optimised lead scoring models based on ICP fit, firmographics, and behavioral data — improving lead qualification and sales readiness
  • Implemented GA4 and GTM tracking to enable campaign attribution, funnel tracking, and channel performance analysis
  • Integrated enrichment tools (Lusha) and maintained CRM data hygiene through automation, validation, and deduplication
  • Delivered HubSpot training to BDR teams across India, UK, and Middle East — improving CRM adoption and operational alignment
INSIDEA
Senior HubSpot Implementation Consultant
Sep 2024 – Jun 2025
  • Delivered HubSpot implementation projects for B2B SaaS clients — CRM rebuilds, workflow architecture, and attribution setup
  • Built lifecycle stage automation and lead routing workflows across multiple client accounts
  • Established structured marketing-to-sales handoff workflows and collaborated with sales teams to improve lead conversion
SMS-Magic
Senior Marketing Operations & RevOps Specialist
Oct 2021 – Jul 2024
  • Owned full GTM operations stack supporting 40+ AEs and CSMs across North America, EMEA, and APAC
  • Managed 250K+ contacts in Salesforce — integrated ZoomInfo, Clearbit, and Apollo for data enrichment and quality
  • Designed and executed 100+ marketing automations contributing to 40% lift in conversion rates
  • Built Marketing, Sales, and CS dashboards used by executive team for revenue forecasting and decision-making
  • Developed MQL and SQL attribution, lifecycle tracking, and conversion funnel programs for demand generation

Credentials

Certified across the stack.

🎍
HubSpot Marketing Software
HubSpot Academy
🎍
HubSpot Sales Software
HubSpot Academy
🎍
HubSpot Email Marketing
HubSpot Academy
🎍
HubSpot Inbound Marketing
HubSpot Academy
🎍
HubSpot SEO Certification
HubSpot Academy
🎍
Digital Advertising
Semrush
🎍
Content Marketing & SEO
Semrush
🎍
Performance Marketing
GrowthSchool
🎍
Google Analytics
Google

About

The MOps-native
RevOps architect.

Most RevOps consultants came up through Sales Ops. They understand pipelines but struggle with marketing automation, lifecycle logic, and attribution. I came up through Marketing Ops — which means I understand both sides of the funnel.

Then I layered the modern outbound stack on top: Clay, Apollo, Instantly, Heyreach. So when I rebuild a revenue system, the CRM and the outbound actually talk to each other. Most consultants cannot say that.

6+ years inside B2B SaaS GTM teams. I have managed 250K+ CRM records, enabled visibility across $20M+ in active pipeline, built 100+ automations, and trained BDR teams across India, UK, and the Middle East.

Fixed scope. Fixed price. 60 days from kickoff to a working revenue system. Available for clients in US, UK, Canada, and Australia.

250K+
CRM records managed across global GTM teams
$20M+
Pipeline visibility enabled for B2B SaaS teams
100+
Automation workflows built across HubSpot and Salesforce
3
BDR teams trained across India, UK, Middle East & US

Get Started

Not sure where your pipeline
is leaking?

Start with a free 20-minute HubSpot teardown. No pitch. No follow-up call you did not ask for. I screen-share your actual HubSpot and show you exactly what I would flag and why. You leave with 3 specific things to fix — whether we work together or not.

Book your free 20-min teardown → View Services

B2B SaaS · $1M–$10M ARR · US · UK · CA · AU